Pepsi (Generation) was a radio ad and jingle for Pepsi Cola in 1971, performed by Ike & Tina Turner. The campaign „Come Alive! You're in the Pepsi Generation!“ launched as the result of a slogan contest already in 1963. After Tina left Ike and went solo, Pepsi supported some of her concert tours and Tina recorded the commercial We Got The Taste in 1986.
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