Pepsi was the sponsor for Tina’s Private Dancer Tour in 1985, the Break Every Rule Tour in 1987 / ’88 and once again for the Foreign Affair Tour in 1990. Additionally, they also launched a major advertising campaign for the 1991 Simply The Best greatest hits album in Europe. Beside of massive radio and press campains and point of sales advertising with instore merchandise, they produced several commercials for television: The first was in 1986 with the song We Got The Taste, which Tina recorded solo and with different duet partners, available on the Break Every Rule home video. One year later in 1987, David Bowie and Tina produced together the commercial „Creation“ with a short version of the song „Modern Love“. In 1989, they used Tina’s recent hit The Best for several promotional clips and in 1990, the duet It Takes Two, together with Rod Stewart, was also used for a commercial.