All Star is a casual shoe brand, manufactured by Converse. Initially developed as a basketball shoe, it’s now the most successful shoe brand in the world. In 1988, Tina Turner did a commercial for the launch of All Star in Brazil, while she was on the road with her Break Every Rule Tour in South America, which was also sponsored by All Star. The campaign was created by Agnelo Pacheco and produced by Agnelo Pacheco Criação & Propaganda agency. The voice-over was done by journalist and presenter Otávio Ceschi Júnior.