TINA: Commercial

All Star (1988)

Tina Turner - All Star - Commercial

All Star is a casual shoe brand, manufactured by Converse. Initially developed as a basketball shoe, it’s now the most successful shoe brand in the world. In 1988, Tina was featured in an All Star commercial for the launch of the footwear brand in Brazil, while she was on her Break Every Rule Tour in South America, sponsored by none other than All Star. Produced by Agnelo Pacheco Criação & Propaganda agency, the commercial saw Tina clad in black and white Chuck Taylor All Star Classic sneakers, a long-standing staple for many stars past and present. The voice-over was done by journalist and presenter Otávio Ceschi Júnior.

“During my show, I wear the little boots that became famous,” said Turner in the commercial. “But off stage, I like to be comfortable and free. Look at the tennis I wear. All Star. I love All Star. All Star is young and fun!”

Tina Turner likes the same trainers that all young people love: All Star. As she says: „All Star is Young and fun.“ Do as the youngsters do and as Tina Turner does. Take the best. All Star.

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