When Converse launched its All Star sneaker 1988 in Brazil, Tina Turner was the face of the campaign and starred in a television commercial and print advertisements. The marketing coincided with the South American leg of her Break Every Rule Tour, also sponsored by All Star.
The commercial was produced by Agnelo Pacheco Criação & Propaganda agency and saw Tina clad in black and white Chuck Taylor All Star Classic sneakers, a long-standing staple for many stars past and present. The voice-over was done by journalist and presenter Otávio Ceschi Júnior.
“During my show, I wear the little boots that became famous,” said Turner in the commercial. “But off stage, I like to be comfortable and free. Look at the tennis I wear. All Star. I love All Star. All Star is young and fun!”
Tina Turner likes the same trainers that all young people love: All Star. As she says: „All Star is Young and fun.“ Do as the youngsters do and as Tina Turner does. Take the best. All Star.