American Express is a multinational financial services corporation, founded in 1850 and headquartered in New York City. The company is well-known for it’s credit cards. American Express produced several celebrity-driven commercials over the years. In a spot from 2000, musician Dave Matthews, actress Gwyneth Paltrow, producer Brian Grazer and entertainer Tina Turner are discussing in the voiceover what it feels like to become a card member and the value it has had in shaping their lives. At the end of the spot, Tina tells us that she knew she had “the goods” to make it as a singer, “I just had to get my freedom.” The commercial notes she has been a card member since 1977, a year after she split with Ike. American Express is also the sponsor of Tina’s musical TINA - The Tina Turner Musical.